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Branding Masterclass: Why Jake Paul is the CEO of Chaos (and We Love It)
If you’re still laughing at Jake Paul, you’re missing the biggest masterclass in brand architecture of the 21st century. People love to hate him, but as a brand builder, I’m watching a genius at work. I’m breaking down the Jake Paul phenomenon in a three-part series that explores how a Disney kid became the most polarizing
Tony Lesesne
Dec 20, 20253 min read


Eileen Higgins wins Miami
For decades, Miami stood as a political fortress: nearly 30 years without a Democratic Mayor and never, ever a woman in the city's highest office. This was the fortress of history, of precedent, and of the status quo. And Eileen Higgins, a woman who showed up, did the work, and built trust, just shattered it.
Tony Lesesne
Dec 10, 20253 min read


PowerMOVES: Miami Mayorial Candidate Higgins Meets powerful Media Owners
During the call, Higgins got straight to the point: her core mission is to serve the entire population of Miami. She drew a sharp contrast with her opponents, stating their track records suggest a lack of this comprehensive desire.
Tony Lesesne
Oct 7, 20255 min read


IMPACT PLAYERS: Why Fluoride Matters & Miami-Dade County's challenge
The press conference, orchestrated by Arnold, featured a wildly impressive lineup – think the Avengers, but for oral health, featuring the Dade County Medical Association and Dr. John Nelson, the immediate past president of the Miami-Dade Dental Association and other medical leaders, legends and County personell– served as a rather compelling reminder of the overwhelming scientific agreement on fluoride's benefits. It wasn't just informative; it was, as someone astutely noted
T. Craig
Apr 27, 20256 min read


The Shoe wizard: Jan Ernst Matzeliger Cchanged the shoes we wear
In essence, Jan Ernst Matzeliger's uniqueness lies in his ability to combine exceptional mechanical skill with unwavering dedication to crea
T. Craig
Feb 27, 20254 min read


"Cowboy Carter": How Beyoncé Rewrote the Rules of Country Music (and Won a Grammy)
Her victory is not just a celebration of "Cowboy Carter," but also a recognition of the sheer perseverance required to not only reach the to
T. Craig
Feb 5, 20254 min read


Frederica Wilson & 5000 Role Models: Inspiration & Scholarships
It was a day for the history books at the Miami Beach Convention Center. The 32nd Anniversary Scholarship Breakfast of the 5000 Role Models
T. Craig
Jan 23, 20251 min read


IMPACT PLAYERS: Hollywood's Crisis Response - Magic Castle
Hollywood is my kind of town. I love the energy, the history, and the constant buzz of creativity.
Tony Lesesne
Jan 23, 20252 min read


Dr. King saw the future and we should take heed
Dr. Martin Luther King Jr. didn't have the ability to predict the future with certainty.
T. Craig
Jan 20, 20253 min read


IMPACT PLAYERS- Zoe Saldana: force of nature
The 2024 Golden Globes are in the history books and its official. Zoe Saldana movies that its clear that she's a straight up ICON.
Tony Lesesne
Jan 7, 20252 min read
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