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Coach Prime Transforms Colorado Football like nothing we've seen before

T. Craig


Deion Sanders, the legendary "Prime Time" cornerback and electrifying return specialist, has brought his unique brand of charisma and winning mentality to the University of Colorado football program. After a successful tenure at Jackson State, where he led the Tigers to back-to-back SWAC championships, Sanders took on the challenge of reviving a struggling Colorado program.


The skepticism was palpable. Could "Prime Time," known for his flamboyant personality and outspoken nature, truly translate his success to the Power Five level? Could he overcome the years of underperformance and rebuild a winning culture in Boulder?

The early returns have been nothing short of spectacular. Sanders has infused the program with a renewed sense of energy and excitement, attracting top-tier talent through the transfer portal and captivating the nation with his high-octane style of play.   


  • Recruiting Dominance: Sanders has proven to be a master recruiter, luring a wave of talented players to Colorado. His ability to connect with athletes and sell the "Prime Time" experience has garnered national attention.   

  • On-Field Success: The Buffaloes have shown significant improvement on the field, demonstrating a level of competitiveness and execution that was absent in recent years.

  • Cultural Shift: Sanders has instilled a winning mentality and a renewed sense of pride within the program. He demands excellence both on and off the field, emphasizing discipline and accountability.

  • Increased Attendance: Deion Sanders has undoubtedly brought a surge in attendance to Colorado football games.

    • Sellouts: In his first season, Colorado sold out every home game, a feat not achieved in years.

    • Increased Average Attendance:  Average attendance has significantly increased compared to previous seasons, reflecting the renewed excitement around the program.


  • Heisman Contenders: In a remarkably short period, both Deion Sanders' son, Shedeur, and star cornerback/wide receiver Travis Hunter emerged as legitimate Heisman Trophy contenders. Hunter ultimately won the prestigious award, becoming the first Colorado player to achieve this feat and notably thanking Coach Prime in his acceptance speech.   

While there will undoubtedly be challenges ahead, Deion Sanders has silenced the doubters and proven that he is the right man to lead the Colorado Buffaloes back to prominence. His impact on the program extends beyond wins and losses; he has brought a renewed sense of excitement and hope to the entire university and the city of Boulder.


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