Updated: Jan 2
Immersive technology refers to new ways of creating, displaying and interacting with applications, content and experiences. Immersive technology has transformed the digital experience by bringing together the virtual with users' sight, sound, and even touch. Examples of areas of which immersive tech is currently making an impact include the following:
Gaming: The normalization of AR/VR
Film & Cinema experience (Dolby/IMAX)
Live Concerts & Events
As we provide insight and updates into these areas that are being influenced by immersive technology, we will explore each one and applications that they connect to.
The experience continues to evolve with complex systems working to pull the user into an expanded world. Digitalization, miniaturization of devices, and increase in computing power are also lowering the barrier of entry to immersive technology, promoting its use for both commercial and personal purposes. Entertainment and film production companies, and event producers are leveraging immersive technologies such as augmented and virtual reality (AR/VR) to create engaging content and experiences for users, viewers and concert goers. Smart devices also offer new opportunities to implement immersive experiences. Other hardware solutions make immersive solutions more portable and easier to implement.
How does immersive technology work?
Immersive technologies create distinct experiences by merging the physical world with a digital or simulated reality. Augmented reality (AR) and virtual reality (VR) are two principal types of immersive technologies. These technologies share many of the same qualities.
Why do you think immersive technologies are important?
Immersive technologies will allow product development teams to quickly and cheaply create virtual prototypes, while creating opportunities for remote collaboration. Leaps in immersive tech will continue to revolutionize product development, removing obstacles such as time, cost, and location.