The name Frankie Beverly resonates deeply within the soul and funk community, with a career that has spanned over five decades and left an indelible mark on the music industry. Known for his sultry, raspy voice and distinctively smooth guitar style, Beverly’s contributions to music—especially with his legendary band Maze—have earned him a loyal, multigenerational following. His journey from the streets of Philadelphia to becoming one of the most revered figures in soul and funk is nothing short of extraordinary.
Early Life and Beginnings
Born Howard Stanley Beverly on December 6, 1946, in Philadelphia, Frankie Beverly started his musical journey young, singing gospel in his local church. He grew up in the East Germantown section of the city, where his love for music blossomed amidst the vibrant sounds of doo-wop, R&B, and soul. Beverly attended Germantown High School, where his natural talent for music and leadership began to emerge.
In his teenage years, Beverly formed an a cappella doo-wop group called The Blenders. The group, though short-lived, set the stage for his eventual rise to stardom.
He soon formed another group, The Butlers, which later evolved into Frankie Beverly and the Butlers. This was the first significant band with which he recorded, and in 1967, they released "If That's What You Wanted," which became a Northern soul standard, capturing the attention of many.
Despite the growing success, Beverly and his group struggled to fit into the popular "Philly Sound" scene of the time. This disconnect led him to a pivotal decision: to move the band to San Francisco in search of a new sound and a new audience.
The Birth of Maze
San Francisco proved to be a turning point in Frankie Beverly’s career. Originally named Raw Soul, Beverly’s band caught the attention of Marvin Gaye's sister-in-law. Soon, they found themselves opening for the legendary Marvin Gaye, who was captivated by their talent and potential. Gaye, impressed by their raw energy and soulful sound, suggested they change their name to Maze. This rebranding marked the beginning of a new chapter, and Maze, under Frankie Beverly's leadership, went on to become a household name in soul and funk music.
Maze’s music was a blend of smooth melodies, pulsating rhythms, and introspective lyrics, often wrapped in the emotion of Beverly’s signature raspy voice. This voice—simultaneously soothing and powerful—became one of the defining features of their sound. Songs like “Before I Let Go,” “Joy and Pain,” “Happy Feelin’s,” and “Golden Time of Day” solidified Maze’s place in the pantheon of soul greats.
Chart-Topping Success and Gold Records
Maze’s discography is a testament to their consistency and impact. Over the years, they released nine Gold albums, a remarkable feat that speaks to their ability to connect with audiences both in the United States and abroad. Their live performances, particularly in the UK, became legendary. DJs like Greg Edwards and Robbie Vincent helped introduce Maze to British audiences, and their 1970s and 1980s performances at London’s Lyceum Ballroom remain iconic moments in live music history.
Despite their undeniable influence, Maze wasn’t known for dominating the charts with singles, but their UK hit "Joy and Pain," which reached No. 57, demonstrated the band’s cross-continental appeal. For fans, Maze’s music went beyond just catchy hooks—it was about the feeling, the connection, and the spirit of unity that Beverly cultivated in every performance.
The Signature Sound and Style
Frankie Beverly’s voice was his most potent weapon. Often described as both sultry and raspy, it carried a unique emotional weight that connected with listeners on a profound level. His vocal delivery was effortless yet powerful, blending seamlessly with Maze’s sophisticated instrumentation. Beverly's mastery of the guitar added another layer to the band’s sound, with his melodic lines subtly weaving through each track, enhancing the overall texture.
Maze’s music was characterized by Beverly’s songwriting, which often revolved around themes of love, struggle, joy, and resilience. Songs like "Before I Let Go" became timeless anthems, with Beyoncé’s 2019 cover introducing the track to a new generation of fans. Beverly, reflecting on the cover, called it "one of the high points of my life," a true testament to his enduring legacy.
The White Party Tradition
Another aspect of Frankie Beverly's legendary status was the concert tradition he established with his fans.
Over the years, it became a ritual for concertgoers to wear all white to Maze’s shows, mirroring Beverly’s own onstage attire—custom-designed, all-white casual clothing. This tradition transformed his concerts into more than just performances; they became communal celebrations of love, life, and music.
It worked like magic, with concerts tranforming into an expression of communuity and style.
Awards, Tributes, and Legacy
Though Frankie Beverly and Maze didn’t win numerous mainstream awards, their influence far outweighs the accolades. Their contribution to soul music is undeniable, and the respect they’ve garnered from fellow artists speaks volumes. In 2009, a tribute album titled Silky Soul Music: An All-Star Tribute to Maze Featuring Frankie Beverly was released, curated by Beverly's son, Anthony, and his former wife, Heather Beverly. The album featured performances by stars like Mary J. Blige, Babyface, and Mint Condition, all paying homage to the work of Maze and Frankie Beverly.
Frankie Beverly Trivia
Frankie Beverly's life was filled with interesting tidbits. For instance, his all-white wardrobe became so synonymous with his identity that fans adopted it as their own. Additionally, Beverly's humility and dedication to his craft often led him to downplay his influence, even as his songs became wedding staples and soundtracks to countless celebrations and personal moments.
Frankie Beverly’s real name is Howard Stanley Beverly.
Frankie was a member of two other groups before Maze; Thwe Blenders and The Butlers
Beverly changed his name in honor of Frankie Lymon, his idol.
Maze was originally called Raw Soul.
Maze’s signature song, “Joy and Pain,” became an instant classic.
Frankie Beverly and Maze have a dedicated fan base.
Frankie Beverly’s smooth vocals are often described as velvety and soulful.
Frankie Beverly and Maze have released over 12 studio albums.
Frankie Beverly and Maze are frequently cited as one of the greatest live acts.
On September 10, 2024, the world lost this soul icon, but his music will live on forever. Beverly’s unique voice, guitar prowess, and unparalleled ability to craft timeless melodies ensure that his legacy will continue to inspire future generations of musicians and fans alike.
In every note and every chord, Frankie Beverly’s music was about connection, joy, and the undeniable power of soul. His legacy as a pioneer of soul and funk, combined with the timeless sound of Maze, ensures his place among the greats. His music wasn't just for the moment—it was for life.
Thank you for this tribute! I didn’t know he had passed! A great Icon of my growing up and coming out!!