If you’re still laughing at Jake Paul, you’re missing the biggest masterclass in brand architecture of the 21st century. People love to hate him, but as a brand builder, I’m watching a genius at work. I’m breaking down the Jake Paul phenomenon in a three-part series that explores how a Disney kid became the most polarizing

by T. C. Lesesne When you Google yourself, what pops up? More than likely, what you find will be the first impression people will have of...